Hotjar monitors the functionality of the site
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Tracking software to be added to the website to help improve the site’s functionality and customer experience. The service can be used to create a visual so-called about the functionality of the heat map website on a computer and on the phone: which parts of the page are viewed the most, which links/sections of the site are clicked, and how far visitors scroll. The service can be used to monitor the customer experience and functionalities from the perspective of an individual user during a single visit. In addition to these, the service offers functionalities e.g. monitoring sales phases and conducting short feedback surveys. Check out this Digital Marketing certification course to learn more about digital marketing and its tools.
Databox visualizes the marketing summary view
Do you have trouble with reports and manually running Excel to run reports? Databox is a handy tool for summarizing marketing figures: put together the necessary figures you want to track and share this view with others interested in marketing results. There are several ready-made templates for creating views. With the free version, you get started and get 3 sources of information. Tip! As an office user, you get 10 data sources and 3 different customer views in the free version. Other similar tools include Google Data Studio.
There are several options for marketing automation
In its customer work, local SEO agency uses e.g. HubSpot, ActiveCampaign, and MailChimp, which I’ve also enjoyed numerous coaching. By no means do these tools mean email marketing alone, but the goal is to automate marketing and sales efforts and to supplement customer information based on their behaviour, website activity, and visits. In this way, communication to the customer is timely, targeted and personalized based on the customer’s data = a unified customer experience regardless of the channel. Marketing automation technologies are affordable and affordable for many needs, large and small organizations, so ask for experience using and acquiring these systems.
A tool for inclusion and enhanced coaching
I use the Howspace web platform to support coaching and digital marketing design projects. It can be used to enhance the effectiveness of an individual coaching day by orienting participants to the topic even before the actual coaching day. Longer training sessions can be supported with preliminary, intermediate and final assignments, and the tool can be used to work and document the workshop and coaching day. An excellent example of the power of tool inclusion is the VIMMA2019 event, where I enjoyed the digital marketing of the workshop for over 100 participants and the AI features of the online workspace were used to analyze and review the results of the workshop in pairs and groups.
To manage your own work and projects
There are certainly better tools for managing projects, but here I want to keep it simple. I use a simple To-Do list to manage my work and a handy tool for this is Todoist . If there is a need for agile project management and monitoring, Trello is a good tool for this. In Trello tables, you can create your own steps for different tasks (eg planned, running, completed, archived) and track the progress of different actions. From the point of view of the design of the marketing entity, Trello does not bend properly to design the big picture, and I use it more to implement the measures of the plan.
Loom – nifty on-screen instructional videos
Can it be easier to implement a help video or record a screen? With the free Loom tool, you can create videos for many different uses: guide, help, and help. With a few clicks, you can easily create videos for different uses.
Visualize information in the form of an infograph
Piktochart is a handy tool for creating infographics, statistics and visualized images for various uses (example of statistics, infographics, spreadsheets) In the free version of this tool, you can create 5 infographies or other images files.
Process images without Photoshop skills on a PC or phone
The job of a marketer often requires image processing skills: the basics of Photoshop are good to master, but there is also a solution to this. Canva helps you create stylish images for some users as well as for various presentations or file visualizations. Canva also works on the phone.
On the phone, I use e.g. free VSCO and Snapseed applications. I often publish Instagram stories through the Unfold app, where you can add images to your finished background with text. I admit that there is not always enough time to invest in the perfect visualization of the image, so I also use the phone’s owner and Instagram image filters to edit the images.
The tools are also available as mobile apps and browser add-ons
I do digital marketing for several clients and I am not always at the computer. Sometimes a campaign may require quick changes or pauses in advertising. The main advertising tools, Google Ads Tool and Facebook Advertising Management have their own mobile apps. In addition, there are handy mobile apps for Google Analytics and the Google My Business Company Profile, as well as Pages Manager for managing FB pages. As browser add-ons I use e.g. Ghosterya to monitor the website and identify various software, Facebook Pixel Helper to check the installation of the FB pixel. Google Tag Assistant is a great tool to help you use Google Tag Manager.
Google is often a good tool for gathering information
Yes, look at Google 🙂 It’s full of useful content for marketers: tips, ideas, and instructions on how to do things solve problems, and use tools.